Professional Profile

Experienced creator of engaging web and print material for wide range of products. Strong understanding of strategic communications planning, online marketing, social media, communication design principles, information architecture, Search Engine Optimization strategies, and creative process.

Overview of Skills

  • Experience generating creative editorial calendars and fresh content
  • Strong understanding of online communication and online technologies
  • Experience building and integrating new website tools and features
  • Project management experience
  • Strong writing and copy editing skills
  • Effective time management and prioritizing skills
  • Marketing & Public Relations education and background


Lead Content Specialist, User Experience

2007 to present Riptown Media / Bodog Entertainment Toronto, ON
  • Lead Content Specialist, Toronto office reporting to Vancouver Creative Director
  • Consult with product managers and other stakeholders to develop and execute online and print media content for feature products including Bodog Music, Battle of the Bands, Bodog Fantasy Sports, and Bodog Poker and Casino
  • Collaborate with User Experience team of designers and developers to integrate content with website design and function for optimum communication
  • Write and edit content daily, including eNewsletters, press releases, artist biographies, functional copy, news, show reviews, posters, flyers, web banners and editorial content for external sponsors and affiliates
  • Establish and consult on company content style guides
  • Champion Search Engine Optimization (SEO) initiatives across Bodog sites
  • Hire and train Jr. Content Specialist, assign and review work, manage and mentor growth and learning
  • Liaise with product managers, Marketing, Information Architecture, and Business Intelligence to develop and evaluate organizational best practices, metrics, and standards

Editor, Life & Occasions, Publishing Division

2006-2007 Geosign Corporation Guelph, ON
  • Grew and managed a portfolio of eight family, occasion and life theme websites including, and
  • Responsible for the best leveraging creative elements, technology, development resources to build revenue-generating websites
  • Managed all website projects from concept and proposal to completion
  • Led a team of five writers, designers and developers
  • Hired and managed a portfolio of long-term freelance writers
  • Created compelling proposals and conducted in depth market research and trend spotting for new and existing sites
  • Spearheaded the integration of eNewsletters into Publishing division
  • Provided best practice tutorials for eNewsletters programs to all Editorial and Business Development
  • Integrated Geosign’s first Pay for Inclusion Directory on
  • Integrated Ontogenix Interest Based Gift Search technology into Mother’s Day and Father’s Day websites
  • Worked with in-house video team to produce video and viral video commercial
  • Created Geosign corporate website, developed tradeshow booth and collateral
  • Contributed to Geosign Publishing blogs and forums regularly
  • Managed and developed traffic reports based on impressions, revenue, CTR, conversion rates to improve ROI

Writer, Publishing Division

2005-2006 Geosign Corporation Guelph, ON
  • Researched and wrote content for numerous topics including cosmetic surgery, weddings, parenting, Christmas, home and garden, funeral planning and fashion
  • Planned, wrote and launched 120 page
  • Liaised with Marketing/Business Development, Search Engine Marketing team, web designers and developers
  • Followed and researched Search Engine Optimization best practices, keyword mapping, title and meta descriptions
  • Contributed regularly to blogs and forums
  • Copy editing as required

Freelance Writer, Geosign Corporation

2005-2006 Geosign Corporation Guelph, ON
  • Conducted original research and wrote assigned content for various topics including fashion, home and garden, weddings, food and parenting
  • Followed in-house editorial, formatting and style guidelines
  • Submitted weekly quota of 15-30 pages per week while attending Conestoga College full time

Marketing Assistant

2005Ontario Teachers' Insurance PlanGuelph, ON
  • Independently developed, pitched and produced monthly creative eNewsletter material for Retiree group
  • Wrote and developed marketing collateral including brochures, posters, direct mail, contests, trade show booth signage using Word, PageMaker and Publisher
  • Managed departmental content deadlines and liaised with print and web graphic designers, translators, product managers
  • Conducted employee relations efforts and organizational initiatives including company-wide surveys and focus groups to develop new company Mission Statement

Marketing Coordinator

2004GoldLeaf RealtyGuelph, ON
  • Created advertising collateral, newspaper ads, brochures, direct mail using Microsoft Word, PageMaker and Publisher
  • Conducted market and competitive research & created specifically targeted advertising copy
  • Wrote company style guide and document review process
  • Copy editing and document formatting as required
  • Provided administrative support as required using Microsoft Office suite


Public Relations Diploma

2003-2005 Conestoga CollegeKitchener, ON
  • Studies included communication strategies, rhetoric and persuasion, crisis communications, professional writing, web design, advertising and research
  • Graduated with President’s Award
  • Awarded OTIP Writer’s Award

Professional Associations

  • Member of the International Association of Business Communicators (IABC), Grand Valley Chapter
  • Member of Public Relations Advisory Committee, Conestoga College

Relevant Courses

  • Ball Lange & Associates Leadership Training
  • Ball Lange & Associates Performance Management Training
  • Ball Lange & Associates Conflict Management & Resolution
  • Ball Lange & Associates Personality Styles in the Workplace

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