As the Life & Occasions Editor, it was my role to build out the vertical and perform market research to identify future revenue streams. Here, I produced a brandable pair of properties which provide shopping and celebration tips while monetizing through Pay Per Click (PPC) advertising and affiliate marketing.
- Using Video
To support the launch and Search Engine Optimization (SEO) strategy for both of the sites, I worked with the in house video team to create video campaign concepts and manage the video production project from concept to deployment.
- Value Added Technology
For this duo of sites I also worked with the team at Ontogenix to implement their Interest Based Gift Search tool on both of the sites. This technology provides an interesting method to leverage PPC or shopping feeds and offers added value to the user. Give it a shot!
Visit the live site.
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